Digital marketing services for local businesses

7 Essential Marketing Tools Used by Professionals


Being able to market your product or a service to potential customers boils down to your ability to recognize the questions and the issues they might have, and respond to them by providing the right answers and solutions.

You need to make them realize that what you have to offer them will make their lives better, and for that, not only do you need to convey your message in a compelling manner, but you also need to do it using the right channels and tools.

Here is a list of seven tools used by experts that can help you take your marketing efforts to another level.

1. Buffer

Buffer is a social media tool that allows its users to schedule and publish social media posts automatically. Needless to say, if you are serious about marketing, you need to be present on social media. The trouble is, each social network is unique as far as the activity of its users is concerned.

This means that optimal posting times for Facebook, Twitter, or LinkedIn might differ from one another. In order to save time, since you can’t be online all day and night, and make sure that each one of your posts creates a maximum impact.

2. BuzzSumo

BuzzSumo is truly an essential tool when it comes to content marketing, as well as when you are trying to locate influencers inside your niche. In order to attract more visitors to your website or blog, you need to provide high-quality content, but you also need discuss topics which are popular among your target audience.

With BuzzSumo, you can explore keywords and topics which are currently trending inside your niche, and identify the most important players in the industry. On top that, you will also be able to monitor what your competitors are doing, which will help you stay ahead of them.

3. MakeMyPersona

Visualizing your customers is one of the crucial marketing activities. However, creating a buyer persona takes a lot of research and time if are not using the right tools. Fortunately, MakeMyPersona, developed by HubSpot, can help you generate buyer personas in less than 15 minutes. You will need to answer a series of questions (the app itself will assist you in that), after which MakeMyPersona will generate a persona and share it with you in the shape of a Word document.

The document is editable, so you can come back to it and enter more information as you collect it, and share it with everyone inside your company.


4. SurveyMonkey

Polls and surveys can help you get to know your customers a little bit better, which should enable to address their needs more efficiently. We recommend using SurveyMonkey, which allows you to choose from a wide variety of formats, themes, and templates and create a custom survey for your customers. Its user interface is very intuitive, and you will be able to create your polls and surveys right inside your browser. You can also take advantage of its analytics section, which can display results in real-time, and filter them based on several criteria.

5. Sleeknote

As a content marketer, you know that a significant percentage of visitors to your website will only visit once and never come back. However, that doesn’t mean there is nothing you can do about it. Try using Sleeknote which, thanks to its exit-intent technology, is able to persuade the visitor to stay on your website, and even generate email leads.

By reducing your website’s bounce rate, you will be able to make the most out of the time and money invested in your marketing efforts and improve your conversion rate.

6. Canva

Enhancing your content with some eye-catching visuals can grab your visitors’ attention, but that is not exactly easy to do if you are not a professional designer, or if you don’t have the money to pay a freelancer to create visual content for you.

However, Canva enables you to do create stunning blog graphics, infographics, posters, presentations, and social media covers yourself. You can choose from a wide selection of pre-made templates, effects, and filters in order to create beautiful custom designs for your blog or website. It’s probably the most user-friendly design tool out there.

7. CircleBack

CircleBack is useful tool which allows you to keep an eye on your email and social media contacts. The app will monitor and automatically update your every social media contacts, remove duplicate contacts from your address book, and even connect to your social media accounts in order help you organize your address book. Also, it will make sure that your contacts are synced on all devices you are using.


If you want to take your business to the next level, start using these brilliant tools today. You will be able to see results almost immediately and reap all the benefits they have to offer.


About the author: Michael Morris is a creative writer. He has been working in the digital sphere for four years and has great experience there. Today his main project is assignment writing for Assignment Masters. Also, he is working on site building and from time to time develops some web pages.

"Rank First Local is a great company that really keeps me up to date on all of my marketing/website efforts. They are truly a trusted business partner of mine!"

- Jason J., Managing Partner at Vista Homes

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"Rank First Local is a great company that really keeps me up to date on all of my marketing/website efforts. They are truly a trusted business partner of mine!"

- Jason J., Managing Partner at Vista Homes

Learn more about our SEO process or get started today!