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Home Builder Marketing
Want more leads? Get them with home builder marketing strategies from Blue Corona.
About 90% of home buyers now turn to the internet to solve all their custom housing needs, from finding out how to get a mortgage to making that final custom blueprint decision. In fact, 53% of home buyers start their search for a builder or architect online, frequently on a search engine. If your company’s website doesn’t appear on the first page of Google, you’re losing business to your competitors.
At Blue Corona, we have extensive experience helping architects and custom home builders like you cost-effectively market their business on the internet, improve their overall online presence and visibility, and get more leads and sales from the web.
- 750+ – that’s how many first page rankings one of our design/build clients has for the keywords we are targeting.
- 547% – that’s the organic traffic increase percentage one of our design/build clients has seen in two years of marketing with Blue Corona.
- 418% – that’s the number of online contact form submissions (web leads) that firm has seen in the same period of time.
Call us today to find out how we can measurably increase your leads and sales from the web, or keep reading to learn more about our home builder marketing services.
Home Builder Marketing Services that Increase Leads and Sales
Wondering how digital marketing will help you get more custom home leads? Our marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs. See the services you need below, and we can't wait to help your design/build company or architecture firm grow!
Some architects and contractors come to us with only one marketing channel in mind—they want a website OR search engine optimization OR pay per click advertising. That won’t work—the best home builder marketing plans catch potential customers at all stages of the modern buyer’s journey. The problem with choosing only one or two is that not all marketing channels are right for all stages of the sales funnel:
That’s why we always encourage our clients to take a multi-channel approach when advertising a design/build business.
Determine Your True Marketing ROI with Advanced Analytics & Tracking
If you’re like most architects or custom home builders, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated. When it comes to marketing your company, digital will always trump old strategies like home builder billboards and print ads.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your firm and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Blue Corona, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in marketing your custom home building services online so you can truly quantify your marketing investments.
Want More Home Builder Leads? It Starts with Your Website
IT’S NOT ENOUGH TO JUST HAVE A WEBSITE!
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your firm, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your architect/home builder website?
Think of where your customers spend their time on the internet. Sure, many of them are using search engines to find your new home services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.
Get Your Architect/Custom Home Builder Website on the First Page of Google
IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO & CONTENT MARKETING
To rank well organically, you must establish and promote your home design firm as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
- Your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize. At Blue Corona, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your design/build firm to get more traffic, leads, and sales from the web.
- You must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, ebooks, and more!) for remodeling and design/build companies—so you won’t have to write a thing (unless you want to!).
- You must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
When you hire Blue Corona as your home design/build SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your firm’s bottom line.
“OUR KEYWORD WEB SEARCH PLACEMENT HAS TAKEN US FROM ALMOST INVISIBLE TO FIRST PAGE ON HUNDREDS OF DIFFERENT SEARCH CRITERIA. PEOPLE ARE FINDING US THROUGH GENERIC SEARCHES, WHICH WAS THE GOAL INSTEAD OF HAVING TO RELY ON PEOPLE KNOWING WHO WE WERE TO FIND OUR SITE. THE OVERALL WEB TRAFFIC INCREASE TO OUR SITE HAS BEEN REMARKABLE.”
-Bryan Deege, Vice President, Sekas Homes
MAXIMIZE YOUR SEARCH ENGINE REAL ESTATE WITH LOCAL SEARCH OPTIMIZATION
Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you’re a local architect or design/build firm, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your architect or design/build firm’s visibility for geographically related searches.
GET MORE Home Builder LEADS—FAST—WITH PAY PER CLICK ADVERTISING
Want to grow your home build company? We recommend you invest in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all – from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your home design/build firm’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Why Choose Blue Corona as Your Home Builder Marketing Agency?
Blue Corona is much more than an SEO company—we truly see ourselves as a web marketing partners to home builders. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your firm on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping home builders and architects just like you get more leads and sales from the web. Contact us today to get started!
What is digital marketing for builders?
What is the actual definition of digital marketing? To break it down, digital marketing for home builders is an umbrella term for all marketing and engagement activities your home building company does online. When successful, digital marketing connects with homebuyers, converts them to leads, and then turns those leads into life-long customers.
Why should home builders invest in digital marketing?
Most homebuyers or homeowners looking to build their own new home start their search for a contractor online. If you want to connect with your target audience, you have to catch their attention where they spend their time—on the web.
What home builder marketing services do you provide?
We provide a comprehensive set of digital marketing services to home builders and building contractors, including SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding.
Which online marketing services are best for builders?
Most builders will need some type of SEO, website design, and paid ads as core services. Beyond that, which services are best for your business depends on a variety of factors. Your market area, services, and goals, for example, can all affect the services you need.
How much do digital marketing services cost?
Depending on the package you choose, marketing services can run anywhere from $2,500 to over $10,000 per month.
What is inbound marketing?
Inbound marketing refers to marketing strategies such as content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media that attract or “pull” prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called “traditional” marketing strategies such as billboards, cold calling, direct mail, print, radio, tradeshows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
What is your reporting and communication process?
We generate monthly reports for clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call.
What Makes Blue Corona Different
Our goal is to be the best analytical, data-driven online marketing company on the planet! Unlike other digital marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “marketing gurus” will ever know—call us and see).
We strive to provide superior service by offering the following to all our digital marketing clients:
- A dedicated Account Manager, someone that understands business and marketing, to be your guide
- Detailed monthly reports (you can actually understand) that connect marketing campaign performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our Happy Clients
I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver.
There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed.
"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."
"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...
"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...
"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."
"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...
"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."
"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."
"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.