Increase Leads & Sales with Over-the-Top Advertising & Connected TV Ads
Ever wonder how to advertise your service business on streaming services offering TV shows, movies, sports, and live TV? Well now you can with Blue Corona’s OTT advertising services for home service companies.
OTT or “over-the-top” advertising includes commercials viewed during long-form video content on popular streaming platforms like Sling and YouTube TV as well as TV network apps, like Fox Sports, Peacock (NBC), HGTV, and more. OTT is also available on connected TV devices (CTV)—smart TVs, gaming consoles, mobile phones, tablets, and computers.
Better yet, when choosing Blue Corona as your OTT ad agency, we guarantee your ads will be viewed, not skipped, via non-skippable ads on long-form content only. Your ads will run on top TV shows, hit movies, and sporting events, both live and on-demand.
Keep reading to learn more about Blue Corona’s OTT advertising services for home service companies, or contact us online to get started with OTT ads today!
How Are OTT Ads Different from TV Spots?
OTT is very similar to traditional broadcast TV spots (or commercials). They’re video ads delivered to a hyper-specific audience via streaming services and CTV devices.
However, OTT advertising for home service companies has a major differentiator from commercials your customers see on TV: hyper-specific targeting options in your advertising.
What does that mean?
Unlike local TV spots that serve your commercials to a broad audience in hopes your ideal customers see them, OTT ads are viewed by local consumers who meet your ideal customer profile. OTT ads offer hundreds of targeting options. Build a custom audience that fits your ideal customer profile and take complete control of your advertising.
What’s Included in Our OTT Advertising Services for Home Service Companies
Blue Corona handles the entire OTT buying and planning process for you, from building a custom audience most likely to convert into new customers, to creating your video ads for you.
1.) Business Intake
Our team will complete a thorough intake of your business and your marketing objectives. This gives us insights into the goals you’d like to achieve from your OTT campaigns and allows us to better guide you through the media planning and buying process. Everything we do is backed by data and comes from the perspective of a business owner. We always have your best interests in mind.
2.) Custom Audience Building
After gaining an understanding of your marketing goals and objectives, our team will then build a custom audience to serve your OTT ads. OTT is about reaching the right customer at the right time—not advertising on ESPN via YouTube TV because you think your audience watches ESPN. We’ll help you target verified homeowners of a specific age range, who meet your desired household income levels, living in homes of a particular age, whose previous searches show a direct interest in home improvement and home comfort.
3.) Media Buying & Negotiation
OTT advertising can be expensive when dealing directly with providers like Hulu, YouTube TV, and Sling. You get more buying power through Blue Corona’s strategic relationships with media providers, which saves you money on your advertising spots. We’ll then place the media buy on your behalf, so you don’t have to deal with pesky providers. Learn more about our media buying and planning services for home service companies.
4.) Creative Services
Let us do the legwork so you don’t have to. We’ll work with you to craft the perfect script and messaging. Then, we’ll tackle the entire creative process, from scriptwriting to post-production, to create beautiful, impactful ads. You can be as hands-on or hands-off as you need to be.
5.) Campaign Tracking
Like other OTT ad agencies, we provide you with detailed reporting and insights (impressions by ad, network-level reporting, impressions by audience segment, etc.). More importantly, with Blue Corona, you get even deeper reporting insights that you can’t get from other OTT ad agencies, including website traffic from OTT ads, new leads generated from OTT (phone calls, web chats, and web form submissions), and revenue generated from each campaign.
6.) Revenue & Campaign Attribution
Unlike other OTT advertising services for home service companies, at Blue Corona, we can track OTT directly to your specific campaign goals. Need to hire 10 technicians? We can tell you exactly who applied as a result of OTT and who was hired. Looking to increase leads and sales? We’ll track OTT leads sources and work with you to provide full lead and revenue attribution from your OTT ads.
The Home Service Industry’s Leading OTT Ad Agency
At Blue Corona, we have a passion for growing businesses that serve their communities. As the leader in home services marketing, we offer OTT advertising services for home service companies in the following industries. Don’t see yours listed? Send us a message to see if we can help!
Contractors & Construction Companies
Fire Protection Companies
Garage Door Companies
Home Service Franchises
Pest Control Companies
Window & Door Companies
Home service companies can reach traditional pay-TV viewers, cord-cutters, and “cord-nevers” with Blue Corona’s OTT advertising services.
Start Advertising on Streaming Services, Smart TVs, Mobile Devices, Gaming Consoles & More
Ready to take your advertising to the next level? Contact us online to learn more about how you can increase leads and sales and differentiate your company from the competition with OTT advertising for home service companies!
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
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