Choosing the Right SEO Package

Investing in search engine optimization is a lot like buying a new car—you get what you pay for! That brand new Corvette parked in your driveway is going to get you to work a lot faster than the beater you hide in your garage with 200,000 miles on it.

If you’re interested in partnering with Rank First Local, but not sure how to choose the right SEO package for you, then this guide is for you. Working with an SEO company is almost always worthwhile and allows you to focus on what you do best—running your company.

Every piece of content on your website represents a new ranking opportunity—and every first page ranking is a chance at earning new revenue. The more content on your website, the more traffic, leads, and revenue your website will create for your company, assuming the content is SEO-friendly of course.

How to Choose the Right SEO Package

As a small business owner, it’s important to get the maximum return on investment from any marketing campaign you choose to invest in, especially an SEO campaign. When researching small business SEO services, be sure to ask the SEO company what’s included in there SEO packages—even their most affordable SEO packages—to ensure you get the best performance from your website.

Here’s what we suggest you look for in any small business SEO package:

CONTENT MARKETING

Content is the most important component to Internet marketing. Content (web pages, blog posts, white papers, images, videos, etc.) that is keyword rich and provides relevancy to their search has the highest chance of ranking on the first page of Google and Bing.

Most importantly, any content found on your website should be informational to your prospective customers. If you’re a plumber, look for a plumbing SEO company that is experienced writing for plumbing services. The same goes for any industry.

LOCAL SEO & CITATION BUILDING

For local businesses, local citations are an important part of SEO success. Search engines use NAP citations (name, address, and phone number) from major directories on the web (Yelp, Yellow Pages, Facebook, Google, and others) as factors in local search rankings.

In addition to your local SEO citations, you also need to engage in a hyper-local SEO campaign. Local SEO optimizations include:

  • Creating locally-focused website content targeting customers in your market
  • Using local phone numbers
  • Having a local address, office, store, or warehouse
  • Getting backlinks from local directories
  • Getting backlinks from other local businesses
  • And much more

We know this is a lot to handle, let alone become an expert on. So if you’re a small business owner choosing an SEO package, be sure to choose one that includes local SEO work.

WEBSITE REPORTING & KEYWORD TRACKING

Every SEO package should include website reporting and keyword tracking. They are the foundation for any insights into your website performance.

An SEO company not giving their clients monthly website reports or tracking keyword rankings is like an HVAC company installing a new central air unit and furnace but never installing a thermostat—how else are you supposed to keep track of everything happening or know if your website is providing a significant ROI?

Look for a company that provides comprehensive website reporting and keyword tracking tools to ensure that you are getting a favorable return on your marketing investment.

SEO Companies with Real Employees

A lot of small business SEO companies are able to offer affordable SEO packages because they keep their overhead low. Seems smart, right?

While minimizing operating costs is crucial to any business owner looking to maximize profits, SEO companies boasting very low prices (as a general rule of thumb, under $500) more than likely outsource their work.

This means someone you’ve never met or talked to is actively working on your website, and may not have the best knowledge of your company, your service area, industry, or even the English language. In fact, the person providing your SEO services may not have ever met your account manager or someone who actually works for your SEO company.

Choosing the Right SEO Package from Rank First Local

So, what do we have to say about our small business SEO packages?

CONTENT MARKETING

We put a lot of emphasis on content marketing, which is why we employ a team of dedicated SEO campaign managers who specialize in creating content marketing plans for home service contractors and execute your SEO campaign.

LOCAL SEO & CITATION BUILDING

Our clients need local customers, and we get it. Our Plus and Premium SEO packages include local SEO citation building services at no additional expense to you!

WEBSITE REPORTING & KEYWORD TRACKING

No matter what small business SEO package you choose from Rank First Local you’ll receive monthly SEO reports detailing:

  • Organic website visitors
  • Organic web leads generated by your website
  • Total web leads generated by your website (including those via organic visits, direct visits, and referral visits)

Let’s face it, number one rankings and thousands of organic website visits per month mean nothing if those visitors don’t turn into phone calls or contact form submissions—leads.

Rank First Local’s monthly website reports show correlation between our work and what leads are generated, giving you a greater sense of the ROI from your website. We also track your keyword rankings (and your competitors!) using our proprietary SEO software.

OUR EMPLOYEES

All of our employees are located in house—from account managers, web developers, SEO campaign managers, and our web design team.

Meet the Rank First Local team!

So What’s the Difference?

So what’s the difference between our Basic, Plus, and Premium SEO packages? The amount of work we do on your website on a monthly basis.

To learn more about what’s included in each of our package levels, visit our SEO packages and prices page today!

Still Not Sure What SEO Package to Choose? We Can Help!

At Rank First Local, data is at the core of everything we do. We use data to craft content marketing strategies with proven success across a wide range of industries, including: home service contractors, builders & remodelers, health & fitness providers, automotive services, and more.

Call us at 866-330-2917 or drop us a line to speak to a Rank First Local representative about our affordable SEO packages. We’ll run a comprehensive SEO analysis of your website to help guide you through the decision making process.

"Rank First Local is a great company that really keeps me up to date on all of my marketing/website efforts. They are truly a trusted business partner of mine!"

- Jason J., Managing Partner at Vista Homes

Learn more about our SEO process or get started today!