Not everyone carries a badge for the grammar police. But people notice spelling and grammar mistakes more than you might think. We can laugh about misspelled words on take-out menus, but what about bad grammar on a contractor’s website?
Grammar absolutely correlates with SEO success. Bing has even gone on record saying they factor in grammar in their search rankings. Google has at least confirmed that top-ranked sites tend to have error-free content. So when we talk about SEO, we’re dealing with both direct and indirect effects.
The bottom line is that people react better to error-free content, so bad grammar leads to a poor user experience and that in turn hurts your SEO (oh no, was that a run-on sentence?).
Does Poor Grammar & Spelling Really Affect SEO?
Google has never said that spelling and grammar directly impact SERPs (search engine result pages). But that just means they do not run a spell-check over the entire Internet. On the other hand, Google’s Panda algorithm checks for content quality, and it’s a secret how grammar might play into that. Also, Bing has stated that they do penalize sites that consistently publish poorly written content.
So, we can definitively say that bad grammar affects SEO.
If we consider some of the top SEO goals to be:
…then it’s easy to see how bad grammar can indirectly hurt your SEO results. When people encounter too many typos and errors, they leave your site. They don’t link to you from their own site. Somebody else does what you do, and they seem more professional because their content doesn’t end sentences with prepositions. Perhaps it’s unfair, but it’s true.
It’s worth mentioning links. metadata, and other technical stuff because spelling errors in your code result in error pages for humans and crawler bots. For the best results, you really need good writing and editing for both your content and the site itself.
Polish Your Website With Professional, SEO-Friendly Writing & Editing
Did you realize that you became a publisher when you bought your URL? If not, it’s time to take writing and editing seriously. Your best bet — skip the continuing ed classes and let professionals take care of it.
All those creative writing folks grew up and found jobs as content marketers and SEO experts, and some of the best and brightest work for Rank First Local. We can edit your existing content and create sparkling new prose for all your pages and blog posts. Readers will love the professionalism, and the search engines will take notice!
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